I design clarity.
I lead service design that cuts through complexity and drives strategic clarity, alignment, and results.
My work blends strategy, service design, and systems thinking to move ideas into action, grounded in how people actually experience products, services, and organizations.
Recent clients include Microsoft, TIAA, and UnitedHealthcare, each one a deep engagement focused on clarity, alignment, and delivery.
Other partners like AstraZeneca, ZS, Bakkt, and the International Baccalaureate have trusted me to help them turn ambiguity into forward momentum in the real world.
“Sam served as part of my service design team. He brought fresh ideas on how to approach complex design challenges.
He has an expert grasp of human-centered design tools and methods and stays laser focused on putting the human at the center of design.
He thrives at the intersection of design and business and helped my team explore innovative solutions in a hyper-flux environment.”
Kingshuk Das, Bakkt
